Engage With Potential Customers on the Social Media Platform They Use Most


Engage With Potential Customers on the Social Media Platform They Use Most

Social media can be an exciting territory for contractors looking to promote their businesses in a relatively inexpensive, but impactful, way. But it can be equally overwhelming with the abundance of social platforms available, as well as the nuances involved for marketing on each one.

If you’re new to marketing your business socially, Facebook is a great place to start. It’s an easy-to-use platform that provides several features for connecting with potential customers locally and nationally. Or, if your business is already active on the platform but not seeing much return, there are simple ways to begin improving your activity today.

Read on to learn simple tips and advice on how to effectively promote your roofing business on Facebook.

Why Focus on Facebook?

It’s important to note why it is relevant to establish and maintain a presence for your business on Facebook.

First and foremost, your customers are already active on the platform. Facebook continues to be the most popular social media platform, as cited by the Pew Research Center, where 79 percent of online adults have a profile. In fact, the number of Facebook users is more than double the number of people who use other social platforms, such as Instagram (32 percent), LinkedIn (29 percent), Twitter (24 percent) or Pinterest (31 percent).

Plus, establishing and maintaining a Facebook page can also be beneficial in driving visitors to your website. In fact, search engines tend to reward businesses with a strong social following through higher organic rankings. In other words, the more people who are engaged with your company on Facebook, the better odds your business will show up sooner in a potential customer’s search results for a local roofing contractor.

Further, the platform is also a great way to create a sense of connection with your internal team. For instance, Facebook can be used to showcase your company culture, share news and engage with your own employees—especially if you’re a large contractor with multiple locations.

Useful Strategies to Grow Your Page

Profile setup: Building a solid foundation of followers begins with setting up your profile correctly. Be sure to set up a Business Page instead of a personal Facebook page. This way, current and future customers can “like” your page, or become a fan, and keep up-to-date on the latest news from your company.

Also, it’s important to have a profile image and cover art (the large image at the top of the page), as well as complete details about your business on the “About” page, including a description of your business, location, contact information, services offered, hours, website and more.

Tip:

If you already have an existing account that was set up as a personal profile, you can convert it into a business page at facebook.com/business.

Content sharing: Once your page is set up, it’s time to start sharing content. Begin with one or two posts per week, and then gradually start increasing your posting schedule as you gain a more established following.
Think of Facebook as an extension of your website to tell customers more about your business in an inviting and personal, but still professional, atmosphere.

Looking for content ideas? Think about sharing your knowledge and expertise: your project work! Take before-and-after photos of projects that showcase a new roof installation or repair. Or if it’s a long-term project, document it each day with photos or videos that explain the installation process you’re undergoing, the products you’re using and more. Make sure you have your customer’s consent before posting details or pictures about any project.

Also, do you have a company blog on your website? If so, share out individual posts with a “teaser” on the details the article contains, along with a link back to the specific post. This helps to establish your credibility as a knowledgeable professional, but can also help to drive potential customers back to your website to learn more. If you’re still working to set up your company blog, another option is to publish a “Note” from the left sidebar of your Facebook business page. This long-form Facebook post is a great alternative while you work toward setting up your blog online.

You can also consider sharing links to blog posts from a manufacturer whose products you use. They often provide helpful blog articles with tips and advice for both contractors and homeowners—so you may even find something of value to you in the process!

Lastly, you can use your page as a way to share positive customer testimonials in the form of photos and videos. Again, it’s important to ensure you first have your customer’s consent before sharing their testimonials. Be sure to also encourage your satisfied customers to submit their own Facebook reviews for a job well done. These reviews allow them to share their experiences and rate your performance directly on your Facebook page, which can help facilitate future business and leads.

Tip:

Facebook can also be used as a means to share company promotions, special holiday or seasonal incentives, and events you may be hosting or attending.

Page promotion: As you start to proactively post useful content, you’ll begin to establish a following on your page. However, there are also several paid promotion tactics you can use to increase your page’s reach and engagement.
One popular paid tactic is a pay-per-click (PPC) campaign, which is a form of advertising where you pay a set amount each time someone clicks on an ad you’ve produced. Determine what you would ultimately like users to do, and create a post or simple ad that prompts them to take that action. For example, you can drive homeowners to visit your company website, provide their contact information for a free quote, like your Facebook page, download a coupon and more.

If you have a particularly interesting post that has been performing well on your page (maybe it has received a lot of positive comments, for example) and you’d like it to reach even more people, consider “boosting” or sponsoring that post. This means putting a set amount of money behind promoting a post, say $100, to expand its reach. Geo-targeting, or selecting a specific audience and geography you’d like to reach, helps amplify your message to the right people—your targeted customers.

Tip:

Avoid using text in your images for paid posts or campaigns. Facebook guidelines reduce the reach of these images as the system considers them too “spammy” or ad-centric and cluttered. In many cases, image text could prevent your promotion from running entirely.

Highlighted Contractor Examples

Wondering how to apply some of these strategies? Learn more from a couple of roofing contractors who are part of IKO’s ShieldPRO plus+ Contractor Program and are already successfully using them on Facebook:

Chad’s Roofing, Gilroy, Calif.:

  • Frequently posts project testimonials and before-and-after photos, along with job site videos that explain roofing processes to homeowners.
  • Consistently responds to questions/comments posted on the page.
  • Uses Facebook (and linked Instagram account) to promote business rather than a traditional website.

Able Roofing, Columbus, Ohio:

  • Collects and displays several homeowner reviews on its Facebook page (more than 50 at the time of writing).
  • Shares links to blog posts on the Able Roofing website, which include helpful tips for homeowners related to home improvement, trends and renovation projects.
  • Promotes company news and local events, as well as national holidays.

If you’re looking to grow your leads and engage with future customers, using these strategies on Facebook is a great place to start. Also, be sure to check out the IKO blog for even more helpful business tips and advice!

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Published at Tue, 25 Jul 2017 16:00:33 +0000


Innovative Roofing Insulation Appeals to Owners, Architects


Innovative Roofing Insulation Appeals to Owners, Architects

Because Rich-E-Board roofing insulation is light and easy to install, it lowers the cost of delivery and handling and can reduce labor costs by more than half.

Because Rich-E-Board roofing insulation is light and easy to install, it lowers the cost of delivery and handling and can reduce labor costs by more than half.

It’s exceptionally thin and easy to install. It delivers an R-value of 50 to commercial, industrial and government buildings. Now, Rich-E-Board, the innovative new roofing insulation, is enjoying a groundswell of interest from building
owners, contractors and architects seeking to drive down construction costs and boost energy efficiency.

Rich-E-Board recently received a patent for its proprietary Vacuum Insulated Panel—two polymeric foam cover boards that sandwich the panel—and the adhesive ribbons that bind the boards and panel together. This ultra-thin insulation offers a certified alternative to a huge commercial roofing market—billions of square feet in construction every year—challenged with
meeting stringent standards for energy efficiency.

While conventional insulation requires a thickness of 15 inches to reach an R-value of 50, Rich-E-Board achieves the same result at just 1.5 inches thick. Rich-E-Board can be installed on most roof deck types, including ballasted roof systems, and can support all conventional low-slope roof systems.

Rich-E-Board’s design delivers significant advantages:

  • Lower energy bills: Achieving an R-value of 50 can cut a building’s heating and cooling costs by 8 to 10 percent, according to the GSA.
  • Simpler retrofits: Rich-E-Board enables retrofitted structures to achieve required R-values in less time, with fewer materials, and without costly and destructive building modifications.
  • Reduced construction costs: Because Rich-E-Board is light and easy to install, it lowers the cost of delivery and handling and can reduce labor costs by more than half.
  • Design flexibility: With its slim profile— especially compared with multi-layer insulation— Rich-E-Board saves space, expanding the design options for architects.

Rich-E-Board is also fireproof and water and mold resistant, notes Joanne Collins, president and CEO of R-50 Systems, maker of Rich-EBoard. “Our team focused on creating a game-changing alternative,” Collins says. “Rich-E-Board fills a significant
void in the marketplace by providing an insulation system capable of meeting today’s tougher energy standards.”

Success in the Field

Rich-E-Board has made a successful transition from the drawing board to the marketplace. Owners and architects have taken advantage of the insulation’s slim profile and high R-value on several building projects.

At a government building in Chicago, for example, owners chose to install 3,600 square-feet of Rich-E-Board as part of a roof retrofit aimed at lowering lifetime energy costs. Rich-E-Board’s slim profile also cut construction costs by more than $20,000 by streamlining design and installation.

At the Cohen Courthouse in Camden, N.J., Rich-E-Board was selected for the roof retrofit, eliminating the need for expensive building modifications that would have been required for conventional insulation. The decision lowered the project cost by $200,000.

Earlier this year, Rich-E-Board was awarded a patent for its design. More recently, the insulation earned its first LEED 4 designation.

“We’re seeing a huge increase in Rich-E-Board as the roofing market learns more about the benefits it brings to the commercial roofing,” Collins says. “This product fills a significant void by providing an insulation system capable
of meeting today’s tougher energy standards.”

Collins notes that, in addition to the $5 billion annual market for commercial roofing, Rich-E-Board can be used in walls and other building applications. Rich-E-Board is 99 percent recyclable and made entirely in the U.S.

PHOTOS: R-50 SYSTEMS

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Published at Tue, 25 Jul 2017 18:00:39 +0000


Key Priorities for Fire Station Project Includes Visual Appeal, Resistance to Algae and Wind


Key Priorities for Fire Station Project Includes Visual Appeal, Resistance to Algae and Wind

When the fire station decided to replace its aging steep-slope system, the goals included finding a system that would look good, stand up to high winds and resist algae growth.

When the fire station decided to replace its aging steep-slope system, the goals included finding a system that would look good, stand up to high winds and resist algae growth.

The firemen and firewomen of the Burlington Fire Department, located in Burlington, Wash., reportedly respond to about 1,800 service calls a year. The members of the department are on call 24/7, handling a variety of emergencies, both big and small.

Whether it is fighting a fire, performing a search and rescue, or something as simple as retrieving a driver’s keys from the car, the city’s bravest are too busy to have roof issues make their days more difficult. When the fire station began to experience leaks that required countless repairs and patchwork solutions, the City of Burlington knew it was time to replace the entire roofing system and ensure that the firefighters were safe from the elements.

Over the last few years, leaks began to appear more frequently in the fire station’s roof, with the worst leaks occurring in the paramedic’s quarters and in the firehouse’s workout room. The water would drip down on the firefighters and ceiling tiles became discolored, creating an unpleasant appearance throughout the firehouse. The intense winds in the area would also cause the shingles of the roof to become loose and fly off.

“The roof was patched several times over the years. We filled the voids as we went,” says Brandon Bond, a lieutenant on the Burlington Fire Department for the last 10 years. “After a while, the patches and replacements weren’t working and the leaks were getting harder to fix. At that point, we knew it was time to replace the whole roof.”

For their new roof, the city wanted a material that was visually appealing and performed against algae and wind. Also, because this was a city project, they wanted to find a contractor who was nearby and a roofing material that was manufactured locally—all of which showed pride in their community. When they considered the criteria, along with the size of the roof—24,000 square feet—the city chose to go with asphalt shingles because they provided a high level of longevity and durability while keeping it affordable.

Asphalt shingles offered a heavyweight, wind-resistant roofing material with a number of color options, making it the optimal choice among the design team. Wind resistance was an important factor because the old roofing system sustained considerable wind damage. The winds in the area can reach 65-70 miles per hour.

Selecting the Right System

Cascade Roofing Company from Burlington was hired to install the new roof on the fire station. The company has been in business for nearly 30 years and works on both commercial and residential roofing projects. The owner of Cascade, Rick Steiner, explains that asphalt shingles were used on the fire station for a number of reasons.

“Shingles were used because of the different pitch heights of the roof, their affordability and their great look,” Steiner says. “The algae-resistance was also a must. Algae grows like weeds in Washington, due to the moisture in the air and fluctuating temperatures.”

Algae flourishes in humid climates and its spores can be carried by the wind. The temperate but rainy weather found in the Pacific Northwest of the U.S. produces an environment for algae to thrive in. While algae is not known to cause damage to roofs, the dark streaks are unsightly.

“Burlington is very wet, whether it’s raining or if we’re dealing with the humidity,” says Lauren Wilkins, a firefighter at the Burlington Fire Department since 2012. “We wanted the new roof to provide some resistance to algae so that it looked good as compared to the other surrounding roofs in the area.”

Cascade used shingle manufacturer PABCO Roofing Products, located in nearby Tacoma, Wash. PABCO’s algae-resistant Paramount Signature Cut Shingle in Oakwood color was selected for the project because it provided exceptional curb appeal. An aggressive modified sealant was used as well as high-wind shingle application—6 nails—to add resistance to wind uplift. PABCO Paramount starter shingles were applied over PABCO Universal Starter to provide a double-layer base. A synthetic underlayment along with an ice and water shield on the leading edges were also used. Shasta HD Ridge was applied to the ridge and hips of the roof to complement the roofline.

The roof system covers 24,000 square feet. An aggressive modified sealant and a high-wind shingle application using six nails add resistance to wind uplift.

The roof system covers 24,000 square feet. An aggressive modified sealant and a high-wind shingle application using six nails add resistance to wind uplift.

Keeping it Local

The City of Burlington was thrilled to choose local companies for the project. The manufacturer, contractor and even the supplier were all located nearby. This provided Cascade an avenue for necessary materials to be delivered quickly, allowing them to stay under budget and ahead of schedule. The project took about two weeks and 230 squares of shingles to complete, which is equivalent to the number of shingles necessary for the company to roof six or seven regular-sized homes.

“It’s easily the biggest shingle job I’ve ever done,” Steiner says. “But the design of the building along with the high-profile look of the shingles made the project look incredible. The city has a roof that’s going to last a very long time.”

Steiner also points out how smooth operations were due to the local theme of the project. “Everything was on-time. The supplier was right across the street and very easy to work with,” Steiner notes. “Even the weather cooperated – it made a potentially difficult project that much easier.”

The firefighters felt the same way. “We thought the hardest thing about the renovation would be continuing our daily operations, but we didn’t run into any problems,” Wilkins says. “They were very friendly and easy to coordinate with when moving equipment. There were no horror stories here.”

Since the renovation was completed, the firefighters are very happy with the new roof. The firemen and firewomen of the Burlington Fire Department can now focus on keeping the residents of Burlington safe.

The unique installation of the roof also earned Cascade Roofing and the fire station project the 2017 Bronze Award in the Asphalt Roofing Manufacturers Association (ARMA) Quality Asphalt Roofing Case-Study (QARC) Awards Program. Each year, ARMA seeks out the most beautiful, affordable and reliable asphalt roofing systems in North America.

Award-winning projects are selected based on innovation, performance and beauty, and recognize projects that lead the way in areas like weather protection, green roofing or unique utilization of asphalt shingles in a roofing system. ARMA is currently accepting submissions for both low- and steep-slope roofing project installations completed in 2017 for its 2018 awards program. Roofing contractors can submit multiple projects through Dec. 31, and there is no fee to enter.

For more information about asphalt roofing systems, the QARC awards program and more, visit the website.

PHOTOS: JAROD TROW PHOTOGRAPHY

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Published at Mon, 24 Jul 2017 19:00:23 +0000


Overcome Procrastination in Three Easy Steps


Overcome Procrastination in Three Easy Steps

You are a dedicated business owner. I know this because you are taking time to increase your professional development by reading this magazine and this article.

Because you are a business owner who is dedicated to success, it would make sense that you don’t procrastinate—right? You can quickly and easily accomplish all the important tasks and projects that help move your business forward. Your taxes are completed ahead of time. You are never up late at night looking for data to complete an estimate. You never have to redo tasks because you made errors as you were trying to finish by the deadline.

Before you stop reading in frustration, know that according to Tim Pychyl, author of Solving the Procrastination Puzzle, everyone procrastinates. So, you are not alone!

The question really becomes, how do you overcome your procrastination? There isn’t a “one size fits all” solution to the procrastination challenge. However, there is a process you can follow to find your solution.
Use the acronym A.W.E.
A – Awareness. What are some of the tasks you procrastinate on most often?
W – Work. What are some strategies to help put yourself in motion?
E – Evaluation. What worked and how do you do more of it?

The Three-Step Process

Let’s start with awareness. What are some of the tasks that typically cause you to procrastinate? Do you avoid invoicing clients? Or posting on social media? Or sending estimates? Or evaluating employees? Or doing customer service follow-up calls? Or meeting with your accountant? Or creating a marketing plan? Or creating a business plan?

Start to really think about the tasks you put off. Now that you have a good idea about what those tasks are, it’s time to create a strategy to overcome procrastination. This is the work phase.

According to Pychyl, we procrastinate when we find a task unattractive. The more unattractive, the more we procrastinate. Unattractive tasks have one or more of the following traits. They are:

  • Boring
  • Frustrating
  • Difficult
  • Unstructured or ambiguous
  • Lacking in personal meaning
  • Lacking in intrinsic rewards (not fun!)
  • Which trait corresponds to your task? Do you procrastinate when it comes to invoicing clients because you find paperwork boring and frustrating? Do you put off evaluating employees because you find conflict (or perceived conflict) difficult? Have you decided that you’ll do a marketing plan next year (or the year after that) because the whole idea is ambiguous and you don’t even know where to start?

    Once you can identify the trait that’s holding you back, you can create a strategy to help move yourself into action. If a task is boring, make it fun. (OK, maybe paperwork won’t ever be fun, but it can be less boring.) Play music loud, challenge yourself to finish the task in under 20 minutes, and reward yourself when it is done.

    If creating a marketing plan seems ambiguous, add some structure to it. Talk it out with some colleagues. Consult with a marketing professional. Do some reading on marketing plans. Decide what your goals are for the plan. Figure out just one step. Once you’ve identified even one step, it becomes much easier to move into action.

    Finally, evaluation. When you can do more of what works and less of what doesn’t, life becomes much easier. Yet you seldom take the time to slow down long enough to think through what is working! Take 10 minutes to check back at the end of the week. Which strategies worked? Where are you procrastinating less? Where do you still need to problem solve?

    By following the steps spelled out in A.W.E., you will be able to reduce the amount of time you procrastinate and increase your capacity to accomplish more in less time. Which leaves you with a lot more time to do all those things you love to do!

    (Why?)

    Published at Mon, 24 Jul 2017 20:00:25 +0000


    Desperate times, desperate measures?


    Desperate times, desperate measures?

    Column written by Ambika Puniani Bailey, NRCA’s vice president of communications and production as it appears in Professional Roofing magazine’s July issue.

    Construction worker climbing ladderThe construction industry, indeed the entire U.S., is struggling to fill jobs as the unemployment rate dipped to 4.4 percent in April—the lowest it’s been since the Great Recession. (The federal government considers full U.S. employment to be 4.7 percent.)

    Yes, employing immigrant labor is one option though hiring foreign workers places multiple paperwork burdens on employers plus other hurdles to clear, such as language barriers. Instead, according to the Center for Economic and Policy Research, more employers are actively recruiting and hiring those with criminal records.

    In fact, according to Bloomberg BNA, a medium security prison in Sheridan, Ill., has been training inmates in carpentry and plumbing skills. And the Association of Chamber of Commerce Executives and the Council of State Governments Justice Center jointly agreed to help chamber members hire ex-offenders.

    The numbers are astounding. According to the Center for Economic and Policy Research, there are between 14 million and 15.8 million working-age people with felony convictions and 70 million with an arrest or conviction record. And Evanston, Ill.-based Northwestern University’s Kellogg School of Management reports 650,000 prisoners are set free annually in the U.S.

    When asked about hiring those with criminal records, National Association of Home Builders CEO Gerald Howard told Bloomberg BNA: “We have a huge labor shortage. This has become a focus out of necessity.”Felons

    As an added perk, employers that hire and retain ex-felons are offered a federal Work Opportunity Tax Credit. (The same tax credit applies to those who hire and retain veterans.) And research conducted by Northwestern University showed ex-offenders are no more likely to be fired than non-offenders after being hired. In addition, the research showed ex-offenders were much less likely to quit a job than non-offenders.

    With a historically tight job market, you might need to get creative with your hiring policies. And as you explore your hiring options, keep in mind Equal Employment Opportunity guidelines and protections apply when hiring ex-offenders just as they would with any other job candidate.

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    Published at Mon, 24 Jul 2017 20:22:11 +0000


    ASTM International Launches New Online Learning Management System


    ASTM International Launches New Online Learning Management System

    ASTM International announced that it is launching a new learning management system (LMS) designed to enhance user experience and functionality. Existing customers will begin seeing a seamless transition to the new platform. The migration will be completed by Aug. 31.
     
    According to ASTM International, since 2012, the number of online users has grown from 500 to over 4,000. Usage increased by over 174 percent last year alone, prompting the need for a more robust platform.
     
    The new LMS features an expanded search tool, 24/7 access to ASTM International training content, enhanced reporting capabilities and customized curriculums. Training modules are accessible from any device.

    From the new homepage, learners will be able to find new training modules, access completed training, browse catalogs, and print certificates. In addition, courses can be downloaded and completed offline.

    Accirdng to the organization, there will be continued updates to the LMS, including the addition of a “video wall,” where learners will have easier access to training videos.

    For more information, visit the website or contact the learning management team via email at LMS_Support@astm.org

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    Published at Fri, 21 Jul 2017 18:41:40 +0000


    Roofinox Displays Stainless Steel Roofing Products at ATAS Product Expo


    Roofinox Displays Stainless Steel Roofing Products at ATAS Product Expo

    Roofinox America recently joined with ATAS International to educate more than 125 contractors, architects, engineers, distributors and building owners about the latest advances in building materials at the ATAS Product & Education Expo. Held at the ATAS headquarters in Allentown, Pa., the event included the display of Roofinox’s full line of stainless steel roofing products designed to offer long-term sustainability and corrosion resistance for virtually all forms of roofing applications. 

    “ATAS International was pleased to once again host our annual product expo,” stated Lee Ann M. Slattery, sales support manager for ATAS International.  “In addition to the vendor displays and plant tours, we also offered three AIA continuing education seminars throughout the day.  These seminars were highlighted by numerous topics related to metal roofing, rain screen systems, and sustainable building envelopes applications. It is our goal to increase awareness and knowledge throughout the AEC community for the proper and growing use of metal building components.”

    “We were happy to join ATAS in this educational forum,” said Dave Rowe, vice president at Roofinox America. “Architects and engineers are continually searching for the latest ways to enhance the longevity and sustainability of their design projects. Stainless steel is ideal for applications ranging from rural, urban and light industrial sites to locations based in extreme coastal environments.”

    The Roofinox product line consists of Roofinox Classic brush-rolled stainless steel, Roofinox Pearl bead-blasted stainless steel, Roofinox Plus ribbed stainless steel, Roofinox Chroma mirror-rolled stainless steel and Roofinox Tin-plated (Terne), the only tin-plated stainless steel product specifically developed and manufactured for roll forming and fabricating, according to the manufacturer. Designed to offer long-term sustainability and corrosion-resistance for wall-cladding, flashing, rainware, interior design and virtually all forms of roofing applications, each Roofinox product is also designed to be very easy to seam, while offering superior aesthetics and reducing machine and tool wear.

    ATAS International manufactures metal roofing, metal wall cladding, metal ceiling panels and metal accessories, produces systems for commercial and residential buildings. The ATAS metal roofing and metal wall product line offers more than 20 profiles available in stainless steel, aluminum, steel, zinc and copper.

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    Published at Fri, 21 Jul 2017 19:00:58 +0000


    The Beer That Saved My Life


    The Beer That Saved My Life

    Did I ever tell you about the beer that saved my life?

    One day, the freezer motor in my refrigerator started to make a horrendous shrieking sound. I opened the freezer door, grabbed a pound of frozen ground round, and threw it at the back wall of the freezer. The noise stopped. Problem solved.

    Unfortunately, the shrieking episodes continued and became more and more frequent. When I began dating Patti, the lovely woman who later became my wife, she was not impressed. “What are you going to do about that?” she said, hooking a thumb at my musical freezer. “What do you mean?” I replied. “I’m just never going to thaw that ground round.”

    I knew that wasn’t a good long-term answer, but a new refrigerator was just not in my budget. However, Patti did some research and found out that a new freezer motor was relatively inexpensive and easy to install.

    After purchasing the motor, I pulled out the refrigerator to install it. The galley kitchen was tight, so I had to reach around the refrigerator blindly to unplug it. I removed the back panel of the freezer and took out the old motor without too much difficulty. It was thirsty work, and remembered I had some beer in the refrigerator that would still be cold. I opened the door to pull one out, and realized with alarm that the refrigerator light was on. The unit was still plugged in!

    Suddenly I wasn’t very thirsty any more. I realized that I had unplugged the microwave instead of the refrigerator. I was lucky not to have been shocked. It probably wouldn’t have been fatal, but I guess it possibly might have been, and it makes a better story to tell it that way. In any event, after unplugging the unit, I was able to complete the repair. We thawed the ground round and cooked up some hamburgers that night to celebrate.

    What does this have to do with roofing? Unfortunately, too much. Many building owners think of their roofs much like I thought of my refrigerator. It is the job of roofing professionals to educate them so they can avoid these common mistakes:

  • Out of sight, out of mind:Roofs are often overlooked by building owners unless a problem crops up. But that’s often too late. Routine maintenance can be the key to spotting minor problems before they become major ones. It can also be a necessary component of the warranty.
  • Using stopgap measures: If a problem does crop up, owners might try to repair it themselves and cause more harm than good. As the roof becomes a platform for not only HVAC equipment but solar arrays, cell towers and satellite dishes, damage to the roof becomes more and more likely.
  • Not consulting a professional: Roofs face potential damage from extreme weather, debris, foot traffic, and a host of other problems. To get the most out of their investment, building owners need expert advice. Planning ahead can make budgeting a future repair or roof replacement much easier.
  • If you are a roofing professional with clients who might not be getting the most out of their roofing assets, stop by and talk to them about the benefits of a roof inspection or a maintenance program. Invite them out for a beer to talk it over. Of course, drinking alcoholic beverages on the job is never advisable under any circumstances, but a beer after work never hurt anyone. Who knows, it just might save someone’s life.

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    Published at Fri, 21 Jul 2017 16:05:41 +0000


    Alliance Awards $55,000 in Scholarships Through Melvin Kruger Endowed Scholarship Program 


    Alliance Awards $55,000 in Scholarships Through Melvin Kruger Endowed Scholarship Program 

    The Roofing Industry Alliance for Progress has announced the recipients of its 2017 Melvin Kruger Endowed Scholarships, which include five new recipients and the renewal of six scholarships for the 2017-18 academic year.

    The Alliance awarded two new general scholarships to Nicolas Calvert, son of Edward Calvert, senior engineer, Kalkreuth Roofing and Sheet Metal Inc., Wheeling, W.Va., and Sophia McGuire, daughter of Mark McGuire, project manager, AAA Roofing Co., Indianapolis.

    In addition, a new Firestone Scholarship has been awarded to Alyssa Merna, sales coordinator, Bloom Roofing System Inc., Brighton, Mich.

    A new Beacon Roofing Supply Scholarship has also been awarded to Salvador Flores Garcia, son of Jose Flores Estrada, roofer, Alcal Arcade Contracting, Fremont, Calif.

    A new OMG Roofing Products Inc. Scholarship has been awarded to Lillian McKenzie, daughter of Christopher McKenzie, salesman, Watts & Associates Roofing, Columbia, S.C.

    The Alliance also renewed six Melvin Kruger Endowed Scholarships, including three general scholarships to Jonah Manson, Solon, Iowa, attending Iowa State University, Ames, Iowa; Dannelly McKenzie, Columbia, S.C., attending Clemson University, Clemson, S.C.; and Drury Poston, Thomson, Ga., attending Georgia Southern University, Statesboro, Ga.

    In addition, a Firestone Scholarship was renewed for Jaclyn Harris, Mooresville, Ind., attending Purdue University, West Lafayette, Ind.

    A Dan Cohen Scholarship was renewed for Christian Cole, attending Kennesaw State University, Kennesaw, Ga.

    A Fred Good Scholarship also was renewed for Ivy Rivas, Tujunga, Calif., attending University of California Davis, Davis, Calif.

    Each recipient will receive a $5,000 award. Awards are renewable for up to three years of undergraduate study or until a bachelor’s degree is earned provided recipients renew annually and maintain a 3.0 GPA on a 4.0 scale (or the equivalent).

    A total of $55,000 in scholarships was awarded for the 2017-18 school year—$30,000 for renewals and $25,000 for new recipients. To date, 122 students have received $735,000 in scholarship awards.

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    Published at Thu, 20 Jul 2017 14:00:20 +0000


    Vapor-Permeable, Liquid-Applied Technology Provides Continuous Air Barrier


    Vapor-Permeable, Liquid-Applied Technology Provides Continuous Air Barrier

    Soprema introduces SOPRASEAL LM 204 VPSoprema introduces SOPRASEAL LM 204 VP—a one-component, 98 percent solids content, low-odor, vapor-permeable, liquid-applied polyether air barrier product. According to the manufacturer, this new, hybrid STPE technology provides excellent air infiltration and moisture protection while also offering ease of use in low- and high-temperature applications, superior elastomeric performance and tie-in compatibility.

    A fully adhered, monolithic membrane option, SOPRASEAL LM 204 VP offers a continuous air barrier that works well even in applications where conformity to complex geometries is a must. It is ultra-low-VOC and moisture curable in low relative humidity and low-temperature applications, while exhibiting excellent freeze-thaw characteristics. It does not shrink and requires less wet film to achieve dry film thickness, according to the company.

    The product can be applied in temperatures down to 25 degrees Fahrenheit without the use of additional additives. It is also available in an accessory product, SOPRASEAL® Liquid Flashing—a high-quality, 100 percent solid, low-odor, STPE membrane designed to provide air and water protection to critical rough openings while sealing joints and creating a seamless transition to air barrier membranes.

    “We are pleased to offer customers even more choices when waterproofing wall systems with the latest expansion of our SOPRASEAL liquid membrane product line,” says Sara Jonas, Marketing Manager, Soprema. “We want to make it as easy as possible for contractors to keep structures energy efficient and comfortable year-round, and with SOPRASEAL LM 204 VP air barrier technology, they now have a strong option for moisture protection behind wall claddings ranging from brick to siding to metal panels, EIFS and stucco.”

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    Published at Mon, 17 Jul 2017 16:33:32 +0000


    Alliance Awards $55,000 Through 2017 Melvin Kruger Endowed Scholarship Program


    Alliance Awards $55,000 Through 2017 Melvin Kruger Endowed Scholarship Program

    The Alliance has announced the recipients of its 2017 Melvin Kruger Endowed Scholarships, which include six new recipients and the renewal of five scholarships for the 2017-18 academic year.

    The Alliance awarded two new general scholarships to Nicolas Calvert, son of Edward Calvert, senior engineer, Kalkreuth Roofing and Sheet Metal Inc., Wheeling, W.Va., and Sophia McGuire, daughter of Mark McGuire, project manager, AAA Roofing Co., Indianapolis.

    In addition, a new Firestone Scholarship has been awarded to Alyssa Merna, sales coordinator, Bloom Roofing System Inc., Brighton, Mich.

    A new Beacon Roofing Supply Scholarship has also been awarded to Salvador Flores Garcia, son of Jose Flores Estrada, roofer, Alcal Arcade Contracting, Fremont, Calif.

    A new OMG Roofing Products Inc. Scholarship has been awarded to Lillian McKenzie, daughter of Christopher McKenzie, salesman, Watts & Associates Roofing, Columbia, S.C.

    The Alliance also renewed six Melvin Kruger Endowed Scholarships, including three general scholarships to Jonah Manson, Solon, Iowa, attending Iowa State University, Ames, Iowa; Dannelly McKenzie, Columbia, S.C., attending Clemson University, Clemson, S.C.; andDrury Poston, Thomson, Ga., attending Georgia Southern University, Statesboro, Ga.

    In addition, a Firestone Scholarship was renewed for Jaclyn Harris, Mooresville, Ind., attending Purdue University, West Lafayette, Ind.

    A Dan Cohen Scholarship was renewed for Christian Cole, attending Kennesaw State University, Kennesaw, Ga.

    A Fred Good Scholarship also was renewed for Ivy Rivas, Tujunga, Calif., attending University of California Davis, Davis, Calif.

    Each recipient will receive a $5,000 award. Awards are renewable for up to three years of undergraduate study or until a bachelor’s degree is earned provided recipients renew annually and maintain a 3.0 GPA on a 4.0 scale (or the equivalent).

    A total of $55,000 in scholarships was awarded for the 2017-18 school year–$30,000 for renewals and $25,000 for new recipients. To date, 122 students have received $735,000 in scholarship awards.

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    Published at Wed, 19 Jul 2017 19:14:26 +0000


    ARMA Completes EPDs for Five Types of Asphalt Roofing


    ARMA Completes EPDs for Five Types of Asphalt Roofing

    The Asphalt Roofing Manufacturers Association (ARMA) has completed a multi-year effort to develop Environmental Product Declarations (EPDs) for asphalt roofing systems. These five new documents provide information that building and construction professionals can use both to support environmental aspects of roof systems as part of sustainable building projects and to better understand their impact over time. EPDs are now available for asphalt shingle roofing systems, SBS and APP modified bitumen systems, and built-up roofing systems. 

    When architects and specifiers embark on new green building initiatives, they need to validate the environmental aspects of the building materials they use. EPDs are used to provide this information and to support the credibility of environmental claims.  ARMA worked with thinkstep, a sustainability consulting company, and with UL Environment to validate the EPDs.  These comprehensive documents outline the environmental attributes associated with the manufacturing of various asphalt-related roofing materials. 
    ARMA’s development of these five EPDs reflects the continued use and advancement of asphalt roofing materials. In some cases, these documents are needed to fulfill requirements for green building rating systems and initiatives such as Leadership in Energy and Environmental Design (LEED), Green Globes, and the International Green Construction Code (IgCC).

    “As the worldwide building and construction community continues to expand the focus on creating environmentally responsible and resource-efficient building projects, asphalt roofing has a critical role to play,” said Reed Hitchcock, ARMA’s executive vice president. “ARMA is committed to supporting sustainable building initiatives, and we are proud to provide the industry with this important environmental information.”

    “These EPDs will help architects and engineers make sustainable choices in roof design,” said Amy Ferryman, chair of ARMA’s Sustainability Task Force. “Our work to develop these resources helps ensure that the asphalt roofing industry can fully participate in increasingly important green building practices.”
    The five EPDs from ARMA are now publically available and can be accessed on ARMA’s website.

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    Published at Wed, 19 Jul 2017 13:57:42 +0000


    Self-Adhering Vapour Permeable Membrane Is Mold Resistant


    Self-Adhering Vapour Permeable Membrane Is Mold Resistant

    The self-adhering vapour permeable membrane can be applied to common substrates such as gypsum, oriented strand board (OSB), block, concrete, concrete masonry unit (CMU) and plywood.

    The self-adhering vapour permeable membrane can be applied to common substrates such as gypsum, oriented strand board (OSB), block, concrete, concrete masonry unit (CMU) and plywood.

    IKO AquaBarrier VP Self-Adhering Vapour Permeable Membrane provides a primerless vapour permeable membrane solution with mold resistance for a variety of building envelope applications.

    Self-Adhering, Versatile Applications
    A self-adhering, primerless membrane, AquaBarrier VP, provides superior performance in wall assemblies where a vapour permeable, weather-resistive air barrier is required.

    Thanks to the vapour permeable matrix of AquaBarrier VP, it is compatible and can be applied to common substrates such as gypsum, oriented strand board (OSB), block, concrete, concrete masonry unit (CMU) and plywood. The membrane is also designed for various applications, including masonry cavity walls, metal cladding systems, renovations and retrofits, siding, curtain walls and parapets.

    The design of the AquaBarrier VP membrane allows for installation ease, with no mechanical attachments or primer required for standard application. Coated with a proprietary acrylic adhesive on the back surface, AquaBarrier VP offers performance for common wall applications and features a polypropylene release film to aid in removing the membrane.

    AquaBarrier VP is an effective vapour permeable membrane when installed according to IKO specifications.

    AquaBarrier VP is constructed of a polyolefin synthetic polymer (fibre) membrane with low water retention capacity and is therefore mold and mildew resistant.

    The IKO AquaBarrier line includes a full range of membrane and accessory products that provide protection in wall assemblies with air and vapour barrier systems. Engineered to meet or exceed industry standards, the line includes self-adhering and torch-on wall membranes, through-wall flashing membrane, foundation protection and flashing tapes.

    For more information on AquaBarrier VP and details on IKO’s commercial wall and roofing system solutions and accessories, visit the IKO website.

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    Published at Mon, 17 Jul 2017 18:00:08 +0000


    RoofersCoffeeShop.com Welcomes KARNAK Corporation


    RoofersCoffeeShop.com Welcomes KARNAK Corporation

    KARNAK offers energy-saving roof restoration solutions for all roof types.

    RoofersCoffeeShop.com, the place where the industry meets for technology, information and everyday business is pleased to welcome KARNAK Corporation. KARNAK has been an industry-leading manufacturer of reflective coatings, sealants and cements for more than 80 years.

    The company offers acrylic, SEBS and silicone roof restoration solutions for B.U.R., modified bitumen, EPDM, SPF, TPO, PVC, Hypalon®, metal and concrete roofs. By restoring instead of re-roofing, contractor can help building owners extend the life of their roof while saving energy and reducing the amount of waste being sent to landfills.

    KARNAK products comply with ENERGY STAR® requirements, are UL, FM and NSF rated, Miami-Dade County approved, meet Title 24 requirements, are CRRC listed, and can help buildings earn LEED points. Labor and material warranties are available.

    RoofersCoffeeShop.com is proud to welcome KARNAK Corporation.

    About KARNAK Corporation
    KARNAK, a Certified Women’s Business Enterprise, manufactures and supplies reflective coatings, cements, and sealants for roofing and waterproofing. It provides roofing products, damp-proofing and waterproofing products, fabrics and repair tapes, caulks, sealant and flooring products, and elastomeric products. The company serves architects, specifiers, contractors, distributors, and building owners in the United States, the Caribbean, Latin America, the Middle East, Europe, and Asia. It markets and sells its products through sales representatives in the United States and internationally. The company was founded in 1932 and is based in Clark, New Jersey. For more information, visit www.KARNAKcorp.com.

    About RoofersCoffeeShop.com
    RoofersCoffeeShop.com is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade.

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    Published at Mon, 17 Jul 2017 11:06:22 +0000


    Pre-Notched Trims and Flashing Components Save Time at the Jobsite


    Pre-Notched Trims and Flashing Components Save Time at the Jobsite

    ATAS pre-notched trims and flashing are consistent dimensionally and provide an aesthetically pleasing final installation.

    ATAS pre-notched trims and flashing are consistent dimensionally and provide an aesthetically pleasing final installation.

    ATAS International Inc. has expanded its line of pre-notched trims and flashing components.  Trims and flashing are often critical elements of metal roof, wall and soffit installations.  They provide weather resistance of the installed system, as well as aesthetic value of the finished building.  ATAS can provide solutions that address both of those elements which can help to control costs.  
     
    Common problems that occur in metal panel trim and flashing installation include maintaining the correct overlap distances.  As well, heavier gauges and multiple bends or complex shapes may make field notching difficult.  The quality of workmanship in creating trims and flashings in the field are not as easily controlled compared to factory fabrication, and the time to perform this operation in the field is typically longer.
     
    ATAS trims and flashing are consistent dimensionally and provide an aesthetically pleasing final installation.  The use of these components eliminates unknown field costs and results in an efficient installation, which saves the contractor time and money. 

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    Published at Fri, 14 Jul 2017 16:00:34 +0000


    FlashCo Manufacturing Inc. Hires Green as Territory Sales Manager


    FlashCo Manufacturing Inc. Hires Green as Territory Sales Manager

    FlashCo Manufacturing Inc. has hired Matt Green as territory sales manager for their Southeast Region. Matt brings to FlashCo over nine years of experience in sales and business development in the roofing industry. Matt will be responsible for managing the growth and expansion of the Southeast market for FlashCo.

    Matt joins FlashCo with experience in all areas of the roofing industry having worked for a roofing contractor, a roofing materials manufacturer and with a roofing supplies distributor. Matt brings hands-on experience in roofing as well as experience in sales, territory management and relationship building. Most recently, Matt was territory sales representative for Dealer’s Choice Distribution, a division of Beacon Roofing Supply, in Atlanta. Matt earned a Bachelor of Science in Agribusiness from the University of Georgia.

    “We are excited to have Matt on board in our Southeast Region,” says Bill Bartell, FlashCo director of sales. “Matt has a background in all aspects of the business working for a manufacturer, distributor and a roofing contractor. His skill set and experience will be an asset as we continue to expand the FlashCo brand in this market.”

    “I’m really excited to be part of the FlashCo team,” says Matt. “This is an opportunity to spread the FlashCo products throughout the region, especially the single-ply line. Having worked in all aspects of the business, I know how FlashCo can add value and deliver on the brand promise of speed for both the distributors and roofing contractors.”

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    Published at Thu, 13 Jul 2017 20:00:03 +0000


    Self-Adhesive Roof Flashing Requires No Fasteners


    Self-Adhesive Roof Flashing Requires No Fasteners

    Kwik FlashAtlas Bolt & Screw offers KwikFlash, a weatherproofing flashing which consists of aluminum stretch netting cast in environmentally friendly lead-free polymer rubber, which allows it to take a form set while remaining flexible, malleable and stretchable. A fully self-adhesive butyl layer underneath the rubber polymer is protected and backed by a release sheet removed during installation. Applications include difficult-to-flash areas such as skylights, square and round ducts, parapet walls, and in areas where traditional lead flashings are used. The product is compatible with most materials and can be successfully flashed between brick, fibre cement, galvanized steel, aluminum, stainless steel and concrete. According to the manufacturer, it is lightweight, easy to trim and no fasteners are required for significant labor savings.

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    Published at Thu, 13 Jul 2017 17:00:17 +0000


    Roofing Fasteners and How They Affect Insulation Thermal Performance


    Roofing Fasteners and How They Affect Insulation Thermal Performance

    Until now, there has been surprisingly little research into the overall thermal impact of the fasteners that penetrate roofing insulation. A recent study shows that even relatively conservative use of fasteners creates enough thermal bridging between the roof deck and the insulation to substantially reduce the overall thermal performance of the building envelope.

    Guest blogger Eric K. Olson, P.E. explains his research (Olson, Saldanha, and Hsu, “Thermal Performance Evaluation of Roofing Details to Improve Thermal Efficiency and Condensation Resistance,” ASTM Roofing Research and Systems and Standards Development, Vol 8, STP 1590, ASTM International, November 2015)

    Introduction

    Thermal insulation in roofing systems plays a substantial role in the overall thermal performance of the building envelope.  Energy code requirements for the R-value of the roofing insulation are becoming ever more stringent, requiring increased insulation thickness. Mechanical fasteners are commonly used to secure the insulation and roofing membrane to the structural roof deck.

    Each metal fastener creates a thermal bridge that reduces the effectiveness of the insulation.  For a single fastener, the impact would probably be negligible. A typical roof, though, may include thousands of fasteners. The effect of these myriad thermal bridges adds up. That is, the combined impact of the fasteners can substantially reduce thermal performance.

    Considering the potential impact involved, there is surprisingly little information in the roofing industry regarding the overall thermal impact of fasteners on roofing insulation. To explore and help quantify these thermal impacts, some colleagues and I decided to perform and publish the results of three-dimensional computer heat flow models of fasteners and other roofing details that penetrate the roofing insulation (Olson, Saldanha, and Hsu, “Thermal Performance Evaluation of Roofing Details to Improve Thermal Efficiency and Condensation Resistance,” ASTM Roofing Research and Systems and Standards Development, Vol 8, STP 1590, ASTM International, November 2015).

    EverGuard-thermal-bridging

    Modeling and Analysis

    We modeled a roofing system with 4 in. of polyisocyanurate insulation and 1/2 in. gypsum cover board with a nominal R-value of R-27.0, over steel deck, with the insulation fastened using steel plates and #14 roofing screws with a diameter of 0.214 in.

    Modeling one fastener with plate penetrating a one sq. ft. area of insulation (e.g., sixteen fasteners per 4 ft. by 4 ft. insulation board), we found the following:

    1. Case 1: With the steel plate above the gypsum cover board, the fastener and plate drop the R-value from R-27.0 to R-19.2 (a 29% reduction in R-value).
    2. Case 2: Placing the plate beneath adhered gypsum cover board provides little improvement due to poor thermal resistance of the gypsum, raising the R-value from R-19.2 to R-19.5.

    Swapping out the gypsum cover board with 1/2 in. high-density polyisocyanurate cover board raises the nominal R-value of the system from R-27.0 to R-29.0.  Repeating the above analysis, we found the following:

    1. Case 3: With the steel plate above the polyisocyanurate cover board, the fastener and plate drop the R-value from R-29.0 to R-21.2. This is a 27% reduction in R-value as compared to the nominal R-value using polyisocyanurate cover board.
    2. Case 4: Placing the plate beneath adhered high-density polyisocyanurate cover board raises the R-value from R-21.2 to R-23.8. This is a 9% improvement as compared to the case with the plate on top of the polyisocyanurate cover board, but still an 18% reduction as compared to the nominal R-value using polyisocyanurate cover board.

    The above cases represent high rates of fastening (one per sq. ft.) that may be encountered at corners or perimeter zones.  In practice, field-of-roof zones require fewer fasteners and have greater area, and thus have a greater influence on thermal performance than corner and perimeter zones.  The figure below graphs the effective R-value versus the number of evenly spaced #12 fasteners and steel plates per 4 ft. x 4 ft. insulation board, using the conditions of Case 1 (fasteners through and plates above gypsum cover board) above.

    Change in effective R-value Relative to Number of Fasteners for Case 1

    Effective R Value

    As can be seen above, the thermal bridging created by even light fastening rates can be significant.  A pattern of five fasteners per board, frequently seen in field areas of a roof, drops the effective R-value to R-24.  This is an 11% reduction in R-value.

    Our work to date indicates that mechanically fastening roofing insulation substantially reduces the roof’s thermal performance as compared to a similar system without fasteners. More work remains to be done to quantify thermal bridging through roofing systems. The influence of fastener diameter, the use of less conductive fasteners (like stainless steel), and the use of polymer plates in reducing thermal bridging should be explored.

    A better understanding of these thermally bridging elements will help identify options to help mitigate their effect. This, in turn, will help designers to better specify the thermal performance characteristics of their roofing systems. 

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    Published at Mon, 19 Jun 2017 14:37:53 +0000


    Commercial Roofers Employees Donate to Provide Starving Children with Meals for A Year


    Commercial Roofers Employees Donate to Provide Starving Children with Meals for A Year

    Food for Children

    Founded in 1994, Convoy of Hope is a faith-based, nonprofit organization with a driving passion to feed the world through children’s feeding initiatives, community outreach and disaster response. Through its Children’s Feeding Initiative, Convoy of Hope promotes healthy children and communities that are free from poverty and hunger. The organization currently feeds nearly 150,000 children in the Philippines, El Salvador, Nicaragua, Honduras, Haiti, Kenya, Ethiopia, Guatemala, South Africa and Tanzania.

    NRCA member Commercial Roofers, Las Vegas, has been actively supporting Children’s Feeding Initiative since 2012 and has donated more than $20,000 to the organization during this time.

    Sixty-five Commercial Roofers employees are supporting the Children’s Feeding Initiative by electing to have weekly or monthly payroll deductions that go toward the cause.

    In 2016 alone, Commercial Roofing collected $12,000 from its employees for the initiative.

    Many of the children enrolled in the Children’s Feeding Initiative have their only meal of the day at school – a meal provided by Convoy of Hope and its partners like Commercial Roofing.

    “For every $10 donated by Commercial Roofers employees, we are able to feed a child for a month,” says Eric Neubauer, corporate relations director for Convoy of Hope. “To date, these employees have provided nearly 100 children food for an entire year.”

    Commercial Roofers donations have given the children access to clean water and education, as well.

    “On a basic level, the mission of Convoy of Hope is to give hope to hurting people around the world, be it in disaster response, child feeding programs, women’s empowerment, agriculture training or other initiatives the organizations sponsors,” says Scott Howard, president of Commercial Roofers and chairman of the Convoy of Hope Foundation.

    Howard states Commercial Roofers involvement with Convoy for Hope and its Children’s Feeding Initiative allows its employees to contribute to an organization that contributes 90 percent of its donations to the intended cause rather than corporate expenses.

    “Our team members know they are providing food to more than 100 children each and every day,” Howard says.

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    Published at Tue, 06 Jun 2017 18:34:34 +0000


    STATEMENT: National Roofing Week Shines a Spotlight on Industry Professionalism, Generosity


    STATEMENT: National Roofing Week Shines a Spotlight on Industry Professionalism, Generosity

    A statement from Reid Ribble, CEO of NRCA

    NRW 2017

    Each year, National Roofing Week is a time for the roofing industry to shine a spotlight on the professionals who give so much of themselves to our great industry and the communities where they live and work.

    On every structure, the roof is the first line of defense, protecting our families, homes and businesses from winds and storms. Despite this fact, roof systems are often ignored until they are severely damaged.

    During National Roofing Week, the industry is encouraged to raise the public’s awareness about the importance of a roof system and how important it is for homeowners and business owners to make educated decisions when choosing a roofing professional.

    Professional roofing contractors also display a great deal of generosity in their communities, with little or no fanfare. National Roofing Week is a time to call attention to the great charitable contributions of members of the roofing industry who donate time, money and resources in support of those in need.

    It is my pleasure to wish all roofing professionals a Happy National Roofing Week.

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    Published at Thu, 08 Jun 2017 16:07:29 +0000


    The Roofing Industry Alliance for Progress Announces Partnership with Ronald McDonald House Charities


    The Roofing Industry Alliance for Progress Announces Partnership with Ronald McDonald House Charities

    RMHC

    Partnership to provide roof system maintenance and repair to Ronald McDonald House locations nationwide.

    The Roofing Industry Alliance for Progress has announced its formal partnership with Ronald McDonald House Charities (RMHC) to provide regular roof system inspections, repair and replacement for the 184 Ronald McDonald House locations in the U.S. The Alliance also will provide a monetary donation to RMHC Global to help fund program services and infrastructure.

    RMHC helps families with sick children stay together and close to the medical care and resources their children need, when they need it most. The Roofing Industry Alliance for Progress will provide support to the Ronald McDonald House program that offers much more than a place to stay. The Houses provide meals and the support and resources families need when their child is hospitalized or being treated at a hospital far from home. The House program allows families to focus solely on their child’s health and treatment, while RMHC takes care of the family.

    “This collaboration will ensure the families staying at Ronald McDonald Houses will have a comfortable place to stay while their children are receiving the critical care that they need,” says Bennett Judson, executive director of The Alliance.

    This partnership is also a strategic fit with the Charity’s commitment to environmental sustainability and the work they have done to ensure effective management of their Houses.

    One or more members of The Alliance or NRCA will be identified to partner with local RMHC Chapters to provide needed roof system services at each location. Roof system replacements will be managed as individual projects, and, if necessary, several roofing contractors and manufacturers may be asked to contribute.

    The partnership between the two organizations became official April 2017 during The Alliance’s member meeting in Coronado, Calif.

    With work already begun with Chicago and Philadelphia area locations, The Alliance is looking forward to providing this critical piece of support to the RMHC System nationwide.

    To learn more about this partnership or to connect with local Ronald McDonald Houses, please contact Bennett Judson at (800) 323-9545, ext. 7513 or bjudson@roofingindustryalliance.net.

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    Published at Mon, 26 Jun 2017 19:17:40 +0000


    RoofersCoffeeShop.com Launches New Interactive Roofing Directory


    RoofersCoffeeShop.com Launches New Interactive Roofing Directory

    Find more products and services on this new roofing directory

    RoofersCoffeeShop.com (RCS), the place where the industry meets for technology, information and everyday business announces the launch of a new interactive directory.  Doing business digitally is the future of the industry and the Coffee Shop just made it easier to connect customers with products and services in the RCS Interactive Directory.

    The RCS Interactive Directory offers roofing contractors an easy way to find out more about products and services that are important to their business.  With a wide range of roofing manufacturers, distributors and services in the directory, contractors can find everything from legal and accounting support to new products and initiatives from leading manufacturers and distributors.  The directory is a one-stop resource for contractors as they are also placing ads in the classifieds or reading RCS blog posts.

    “With Google getting crowded with big box and e-retailing giants it’s getting harder to find your products and services in an online search,” stated Vickie Sharples of RoofersCoffeeShop.com.  “RoofersCoffeeShop.com has a great new way for news, products and services to be shared in the roofing industry.”

    Roofing contractors will find a wide range of information in the directory listings including upcoming events, newsletter archives, product literature, social media links, videos and more.  The entire directory is keyword searchable making it easy to find what you need right away. Learn more.

    About RoofersCoffeeShop.com
    RoofersCoffeeShop.com is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, RoofersCoffeeShop.com is “Where the Industry Meets!” For more information, visit www.rooferscoffeeshop.com.

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    Published at Thu, 15 Jun 2017 13:18:05 +0000


    See DuPont™ Tyvek® Building Envelope Innovations at PCBC


    See DuPont™ Tyvek® Building Envelope Innovations at PCBC

    Visit DuPont at their PCBC booth #316 to see the company’s newest building product solutions.

    On June 28 – 29, 2017, DuPont™ will exhibit at the PCBC Show at the San Diego Convention Center. The company will be featuring innovations that protect the whole house from the rooftop down. Visit them at booth #316: they’ve got the whole house covered!

    • On the roof with Tyvek® Protec™ roofing underlayments that deliver industry-leading walkability
    • Around windows and doors with DuPont™ Flashing Systems, now in Convenient-Sized Flashing Rolls
    • Wrapped up with Tyvek® weather-barriers for superior weatherization

    Show attendees can visit the Flex House at booth #705. See how DuPont™ Tyvek® StuccoWrap® helped in the construction of VISONS The Flex House. This innovative “Right-Sized” home promotes living in a small, flexible space that is smart, connected, and sustainable.

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    Published at Tue, 20 Jun 2017 15:37:00 +0000


    RoofersCoffeeShop.com Welcomes JOBPROGRESS


    RoofersCoffeeShop.com Welcomes JOBPROGRESS

    JOBPROGRESS is the must-have business productivity platform for all roofing contractors.

    RoofersCoffeeShop.com, the place where the industry meets for technology, information and everyday business is pleased to welcome JOBPROGRESS. This software helps roofing contractors take charge of their business by offering an easy-to-use productivity platform with tools to manage business workflows, field operations, job workflows customer relationships and business development.

    Contractors using JOBPROGRESS benefit from increased efficiency and productivity, higher revenue per project and improved customer satisfaction. The platform features a fully customizable job and workflow manager, a customer relationship manager, quick estimating, quoting and scheduling, dashboard work centers, remote access to the business, safe cloud storage, employee and subcontractor management tools, instant proposals and contracts with digital signature as well as online sales and marketing capabilities.

    JOBPROGRESS was built for contractors by contractors. It fully integrates with other tools that contractors use to run their business including QuickBooks, EagleView, Google, WordPress, ZenDesk and social media.   Contractors can request a demo at www.jobprogress.com.

    RoofersCoffeeShop.com is proud to welcome JOBPROGRESS.

    About JOBPROGRESS
    JOBPROGRESS is the must-have business productivity software for all home improvement contractors. The all-in-one, fully customizable business management software is built for any contractor with functionality and tools specific to each contractor trade type. By providing the framework that contractors can use on every job, JOBPROGRESS helps contractors work less and accomplish more. Learn more at www.jobprogress.com.

    About RoofersCoffeeShop.com
    RoofersCoffeeShop.com is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, RoofersCoffeeShop.com is “Where the Industry Meets!” For more information, visit www.rooferscoffeeshop.com.

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    Published at Thu, 29 Jun 2017 16:53:50 +0000